Handbook of Brand Relationships
by Deborah J. MacInnis, C. Whan Park, Joseph W. Priester
ISBN 13: 9780765623577
Format: Hardcover (424 pages) Publisher: M.E. Sharpe Published: 15 Sep 2009
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Brand Meaning Management: v.12 (Review of Marketing Research) (Review of Marketing Research, 12)
by Deborah MacInnis,C. Whan Park,Naresh K. Malhotra
ISBN 13: 9781784419325
Format: Hardcover (344 pages) Publisher: Emerald Group Publishing Limited Published: 08 May 2015